skincare

Balmwick

Nine ingredients, every percentage printed.

This brand does not exist. The name, the story, the palette and the mark were all invented for the Krowdee template library — then the ad was written as a spec and rendered by our engine. Nothing here belongs to anyone else.

The story

The average serum lists thirty ingredients and the percentage of none of them. Balmwick lists nine and the percentage of all nine, which sounds like a small change and is in fact the entire product.

Short-formula barrier care, fragrance-free at the base, every active named and quantified on the front of the carton rather than the back. The trade-off is admitted instead of hidden: a fragrance-free short formula does not smell like anything, and a meaningful number of people buy skincare partly because it smells like something.

They lose those customers on purpose. What is left is a range small enough to memorise and a label you can actually check a claim against.

How the ad was made

20 seconds, written as a spec.

Why this shapeAn offer where the discount arrives last. First a struck-through 'thirty ingredients' corrected to 'nine', then the honest comparison table — the only one in the library that gives a row away to the competitor.

Storyboard: Offer
Pace: punchy
Scenes: 4
Runtime: 20.0s
Format: 1080×1920

	Scene	Background	Hold
1	Hook	gradient	4.0s
2	Count	solid	5.6s
3	Comparison	aurora	6.0s
4	Offer	gradient	4.4s

The identity

Drawn, not licensed.

Typeface: Fraunces 800
Mark: droplet
Name cleared: 2026-07-31

#6F8A6A primary#2B362A secondary#C67B5C accent

A single droplet, outlined with an accent core so the core sits on the tile and survives a dark ink. The mark is drawn synthetically and owned outright — no stock, no third-party assets, no people.

Before anything was built, the name was cleared against the trademark register via TMview (the EUIPO-run aggregator federating the USPTO with the EU and national offices), filtered to live marks in an overlapping class, and then against the open web for brands that trade without a registration. Balmwick came back clear on 2026-07-31.

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