Thornmoor makes field boots for people standing in wet ground for a living, and measures itself on a number most footwear brands would rather not raise: how many times a pair can be resoled.
That number is above zero only because of one construction choice. Vulcanised rubber bonded rather than glued on, over waxed canvas you can re-wax at home. A glued sole is cheaper and faster and cannot be replaced without destroying the upper — so the boot becomes disposable at the exact moment it has finally broken in.
Their most-visited page is not the shop. It is the resole booking form. Every pair that comes back is a sale they did not make, which is either a flaw in the business or the whole point of it, depending on who you ask.